How to build the good and responsible thing @ #frontzurich

My keynote at Front Conference in Zürich, Switzerland. Presented on August 26, 2022 at 09:20am. Title: How to Build the Good and Responsible Thing

I’ve been truly excited for this on-location(!) opportunity to share my thoughts on digital ethics and our responsibility as digital makers, why we build the wrong thing and some practical ways of going about building the right thing.

Here you will find all my slides and reference links for the talk, in case you want to share with others and if you want to dig deeper.

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Per Axbom

Making tech safe and compassionate through design, coaching and teaching. Independent consultant. Co-host of UX Podcast. Primary publication: